Sustainable tourism in South America: 3 initiatives transforming Argentina, Peru, and Brazil

Turquoise blue water lake inside a rocky cave in Bonito, Brazil.
Sustainable tourism in South America is entering a new stage. Biodiversity conservation, participation of local communities, and the protection of natural areas are beginning to form part of a different way of discovering the continent. Argentina, Peru, and Brazil show three examples of this transformation.

Argentina: The return of the jaguar to Iberá

After more than 70 years of absence, the jaguar has returned to live in the wild in the Iberá Wetlands, Corrientes, thanks to one of the most ambitious wildlife reintroduction projects in South America.

The first releases took place in 2021 and since then new specimens have been born in the wild. The project, promoted by Rewilding Argentina together with national and provincial authorities, is also transforming Iberá as a nature destination.

Wildlife viewing, lodges, and local guides are part of a model in which the recovery of biodiversity creates new opportunities for tourism and local communities.

Jaguar walking among the grasslands of the Iberá Wetlands, Corrientes.

Peru: communities as protagonists

In July 2026, Peru regulated the Community Tourism Promotion and Development Act, strengthening a model in which communities directly participate in the creation and management of tourism experiences.

For the traveler, it means the possibility of discovering Peru beyond its great icons, through encounters related to gastronomy, crafts, agriculture, traditions, and knowledge passed down through generations.

Tourism thus becomes a tool to preserve cultural heritage and generate economic opportunities within the communities themselves.

 

Woman and girl from an Andean community with alpacas in the Sacred Valley of Peru

Brazil: protected nature that can also be discovered

Brazil is home to some of the most biodiverse ecosystems on the planet, from the Amazonia and the Pantanal to the Atlantic Forest.

The country is promoting visits to its protected natural areas as a way to combine ecotourism, conservation and local development, while simultaneously expanding the range of nature experiences available to international travelers.

The goal is simple yet powerful: to ensure that visiting a natural space also contributes to valuing its protection.

Aerial view of a rain forest covered by fog in Brazil.

A new way to travel through South America

Argentina recovering wildlife, Peru strengthening its community-based tourism and Brazil highlighting its protected natural areas.

Three different paths toward the same idea: traveling doesn't have to mean just generating less impact. It can also help preserve what makes a destination extraordinary.

In Rixner DMC We seek to incorporate this philosophy into our programs, connecting travelers with the nature, culture, and communities that make South America unique.

Aerial view of a winding river surrounded by the Amazon rainforest in Brazil.