The event brought together 2,750 shares over three days: a gala dinner for 150 guests on July 10, four presentations of 400 people on July 11, and two new gatherings of 500 attendees on July 25.
A gala dinner with Argentine identity
The launch began with a gala dinner for 150 guests. During the evening, a pair of tango dancers surprised attendees with an intervention among the tables, followed later by the appearance of a bandoneon player.
The proposal combined Argentine gastronomy, music, and culture in an experience aligned with RINGANA's international character.
Product presentation and experience
During the six presentations, attendees learned about the history, values, and proposal of RINGANA, a fresh, vegan, and sustainable cosmetics brand.
After each session, they could visit the booths, receive personalized advice, and sample the products. The experience was rounded out with a coffee break and vegan finger food, in line with the brand's identity.
Comprehensive production by Rixner DMC
Rixner DMC coordinated all event components:
- Hiring of Faena Art Center.
- General production and operation.
- Furniture, decoration and floral arrangements.
- Booth design and assembly.
- Catering and vegan proposal.
- Accreditation and check-in staff.
- DJ, musicians and dancers.
- Photography and audiovisual production.
- Gifts for the participants.
- Technical equipment, lighting, and sound.
The planning of access, circulation, and transitions between each presentation made it possible to welcome hundreds of people per shift and maintain a consistent experience throughout the three days.
Corporate events in Buenos Aires
The launch of RINGANA demonstrates how Andina DMC transforms a brand's values into a concrete, destination-tailored experience.
As a Destination Management Company specialized in Argentina and South America, we design and produce brand launches, corporate events, MICE programs, and incentive travel, coordinating each stage from venue selection to on-site operation.
Are you planning an event or launch in Argentina? Our team can help you turn it into an experience that connects the brand, the destination, and your guests.

